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Development
There is much to be positive about
The maturity and size of the industry today means that it is better positioned than a whole range of businesses to manage and trade through the complex issues created by the global economic crisis. For many years the prophets of doom and gloom chose the t
Territory tourism investment opportunities
Tourism in the Northern Territory had a buoyant 2008 with demand for accommodation outstripping the national average. The latest accommodation figures indicated that Northern Territory hotels, motels and serviced apartments performed well with some of the
Dynamic SA drive for more visitors
The South Australian State Strategic Plan clearly articulates an ambitious goal, to boost tourist expenditure in South Australia to $6.3 billion by 2014. To make this happen, the South Australian Tourism Commission is implementing an exciting new strategy
The evolution of a brand
A brand is a collection of images and ideas representing a business, organisation or charity. More specifically, it refers to the descriptive verbal attributes and principles that convey a company, product or service. In essence, a brand encapsulates ever
Economic downturn and the R word
Well, here we go again; the economy is in a state of flux. Downturn, slowed economy, recession; all the dreaded words come back to us once again. However, before you hit that panic button, just remember that tough times require tough work by tough people.
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