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      Quirky or Truthful...


  

  

    
      
As our
industry is going through several qualms generated by the lack of identity, I
had a look to see what other destinations were doing to come to the forefront. The range of choices, extended from the unusual to
the sometimes wacky.

On offer were
toe sucking fish to exfoliate your feet courtesy of a London spa, a deep freeze comprised of a cryo chamber,
operating at -110° C, which I gather is not as cold as one thinks and produces
wonderful results when one gets out and the oxygen rushes into your body – join
the crowd in Austria.

Then there is
a very hot sauna, where you have to cover yourself with honey before you jump
into an icy pool or place yourself in a gadget, which I gather looks somewhat
like at pizza oven that heats you up, ready for a relaxing massage by the
operator. It is claimed that one can burn 600 calories in half an hour-
thankfully your head is outside the gadget during all this.

I was
delighted to hear the former Tourism New Zealand CEO George Hickton, who is
credited over his ten years at the helm of what has become one of the leading
destination marketing and brand companies in the world and especially for the
creation and execution of the outstanding 100%
New Zealand campaign, tell: "You
don't change peoples perceptions by advertising, you change them by telling the
truth".

We are what
we are and have what we have and, indeed, there is not much that can better
what we offer.So let us
just stick with that and tell the truth and leave the wild and wacky to those
who have less to offer.




Lyndel Elias

Editor, Resort News














































      		
  







  

    
      

            

  

	




 		
		
		
			
Editor's Desk


Quirky or Truthful...

As our industry is going through several qualms generated by the lack of identity, I had a look to see what other destinations were doing to come to the forefront. The range of choices, extended from the unusual to the sometimes wacky.
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