We all should know what it is like. You go out of your way to ensure your guests have the best time possible. You greet them with a friendly smile, help them carry their luggage, run them through the myriad of activities they can enjoy and ensure they are looked after right up to the moment they are on their way home, relaxed and satisfied with their stay at your wonderful complex.
You feel a sense of warm satisfaction, a feeling only the best service can provide to both the guest and manager.
Best of all you know there is a good chance you will see the Joneses next holidays, happy with the service you have provided. This is what professional service is all about.
In addition to the expectation of repeat business that comes with good service, there is the added spin-off of referrals. In between stays the Joneses talk holidays with their friends and family, all keen to get the Joneses feedback to assist them to make their own holiday decision.
The Joneses happily recommend your complex to all and sundry – you receive calls indicating that the initial enquiry came from a referral by the Joneses.
You make a mental note to thank them for their referral and to ensure you go out of your way to give them the best possible holiday when they arrive back.
In the meantime you graciously accommodate their referred friends and relatives, giving each the same high level of service you had shown the Joneses.
The moral of the story is obvious. If you give the best service, you will have happy guests. These guests will in turn recommend you to other prospective guests based on your good service. You will ensure you maintain that standard for each referred guests with a little extra attention for the guest making the referral.
Those businesses that supply you are no different. If you receive good service and go out of your way to recognise this with your referral to other potential customers your suppliers will be very appreciative to you and your referred customers.
Recognition is the best reward for doing the right thing so make sure you give your best suppliers their due rewards and recommend them to other managers. You can be sure they will reward you for the effort.